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Animated banners Why Are So Special?

Online advertising always bring the thrill and enthusiasm to marketers. And when it comes to banner advertising, The advertisers get the opportunity to experiment with the type of banner. If you want to use your banner for online advertising, there are three types of banners available for you: static banners, animated GIF banners and animated Flash banner.

In static banner, your both text and graphics will remain still. It has been proven by research that any transfer of graphics catches our eyes the better. That is why a shift of the points that the advertiser wishes animated banner advertising. Both GIF and SWF banners are used in the animated banner advertising.

GIF banners can create simple frame by frame animation as SWF (Flash) animation used for creating smooth animation magic. GIF images load quickly on web pages, so it is hot choice for many advertisers for showing animated banner ads.

Adobe Flash is very creative software used to make 2D animations and produce a stunning presentation. Adobe Flash's ability to make nice animation is used in creating the banner.

Preference for designing banners to animated banners animated banners because has the following advantages:

  • Captures the attention of the visitor's eye.

Changing colors, text and animated graphics banners create influence visitors to view the banner. Online users feel more interested in clicking on the animated image banner.

  • Permits users to add more text and graphics content.

As animated banners show animation frame-by-frame, the advertiser can add more general text and graphics presentation. Facility for adding more content and illustration banner ad to help make a better presentation or strong sales pitch. Also, frame by frame animation, the user gets more time to read and understand parts of the message one by one.

  • Interactivity ad.

Flash banner ads are interactive in nature. All text and a compelling sales message try to involve visitors in the ads. Intelligent forms, labels and call-to-action buttons enhance the interactive nature of the GIF and Flash banner ads. Given the interactive nature of the customer feel mentally associated with banner ad and it results in generating more click-through rate (CTR) of banner ads.

If you have not used any animated banners for your business, it is right time to try them. If you plan on the content and use the 'call to action' graphics, you can really expect a high CTR for your business. And more visitors you get, the more your banner advertising goals are accomplished.

About the Author

Steve Saha a designer by profession specializing in website, blogs, minisite, banners, ecovers and flash designs. He has created hundreds of minisites for his clients all over the world. You can find more details of his work and articles at

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