Figure Keychain

Figure Keychain
Figure Keychain

Bogart: alive and well on the Internet

Bogart: alive and well on the Internet

Some people believe that run-of-the-mill information can be delivered creatively, as long as the information is delivered. Such is the example Web page below. The site owner, selling various items including gifts whiskey flasks, women's compacts, keychains, and holding a cigarette, asked the copywriter to make a atmosphere reminiscent of a time when speakeasys, Al Capone, and the impending war Europe dominated headlines. For copywriters and Web developers to conduct search engine optimization techniques, the following pages includes a two-percent keyword density.

Its Search for a Quality Whisky flask brought She Straight to Me

I know he is busy the moment he walked through the door. Anyone who can walk through a door without opening it first Due to my undivided attention.

"Can I help you?" I asked, studying the enticing figure before me. Watching him go my world just made me suddenly aware of two obvious truths: he meant business, and I should have gotten hinges properly.

Wearing a black sheath, a pair of pink-Air Jordans, a gardenia over her ear, and a cologne filled the room, he strolled toward me and leaned over, the his palms flat on my desk.

"I'm looking for a whiskey flask for my fiancée. No tacky stuff. Total quality at a reasonable price, ok? And if you come by, there just might be a bonus. "I could not help doubting his sincerity, but decided to take a chance.

"You have come to the right place," I said. "Pull up a chair."
Papers flew as she swiped her hand across a corner of my desk.
"Never mind," she said, sliding into the corner. "I'll sit here."
"Suit yourself," I said. I slid my laptop between us and opened my Web site. I told him the best way to show her What I had was to peruse my site.
"Ok," he said, "Let's see what ya got."

I moved mouse pointer in the upper left, then down the list of styles flask.
"We've got all kinds of flasks. We've got a flask that looks looks like a cell phone. All ya gotta do is click there to Cell Phone and you go right to it. Same for engravable flasks, hip flasks, personalized flasks, gifts sets, Department of flasks, and leather flasks, including one just for Dames - uh, ladies. "

I told him that when one of my customers saw Our selection and prices, he said, 'You scratched an itch. " "
"Do not get any ideas, Buster," he said, grinning. "My fiancée scratches ... all of my itches."
I let this pass symbolism as I clicked on the comments from all the happy customers, and then link to all gift sets.

"We got money clips, key chains, funnel, Zippo lighters, cigar cutter, business card cases, desktop accessories, compact glass, letter openers, travel mugs, shot glasses, many things that make perfect gifts, like for the people in your wedding party. "

In the distance, a hot saxophone moaned to refrain from the song that's about to set 'em up Joe, I got a little story ought'a know.

"There I have friends who are looking for different kinds of flasks and accessories, "she said, sliding off the corner of my desk." You're a good boy, so maybe I'll send them to you, ok?

"Sure," I said, "I'll help from start to finish, such as of choice, engraving, purchasing, shipping, the works. And do not forget to tell them about the free priority shipping on orders over 99 dollars and 90 days guarantee. If there is a problem we solve it or refund the money. "She nodded an approval and picked up her handbag.

He seemed somehow familiar, as one of the faces you see in a dream. "What's your name?" I said.
"Ingrid," she said. For the first time I noticed a slight European accent.

He turned to walk out when I remembered his teaser.
"Oh, by the way," said ... "If How 'bout that bonus you mentioned? "
He stopped and looked back at me, her mouth curling into a smile Mona Lisa. He reached into his bag, opened its compact and powder her nose.

"Oh yes," she said, studying his reflection.
"Tell ya what ... I'll send you some new hinges. "


See web page at: / flask-story.html

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About the Author


A University of Miami journalism graduate, Lee Woods has been a reporter in Europe, a senior corporate staff writer, a marketing communications manager, an in-house advertising manager, a proposal writer/editor, a workshop leader, and a freelance copywriter for 25 years. Under contract to a variety of public and private organizations, corporations, local government agencies, advertising agencies and university training centers, he has planned, created, written and produced the gamut of both internal and external communications, including Web site content, magazine articles, newsletters, print ads, brochures, trade show presentations and display copy, product bulletins, slogans, news releases, proposals, and executive summaries for both domestic and international readers.

His 24 articles and essays have appeared in SAIL magazine, Caribbean Travel and Life, Defense and Foreign Affairs, Cruising World, Caribbean Sports & Travel, Military Technology, Vertiflite, Brevard Business News, Signal Magazine, the Miami Herald, Journal of the Society for Technical Communication, and the Journal of the American Sailing Association. He has also written three business communications guidelines: Writing Skill is a Business Skill; The 8-Hour Executive Summary (a workshop text), and a proposal development guide for the Raytheon Company.

He has created and conducted a variety of business writing workshops for the Raytheon Company, Harris Corporation, Brevard Community College, the University of Central Florida Career Development Center, and the Small Business Administration. His business writing workshop at the Harris Corporation lasted for ten years.

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