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Star Wars: The Franchise That Never is missing

A long time ago in a galaxy far, far, had little sci-fi movie that could "Star Wars Episode IV: A New Hope ". At this time, though, it is known simply as Star Wars, and it will create a franchise unlike anything seen before.

In 2005, Forbes magazine estimated that the Star Wars franchise, from the time it was started in seventies late, has generated over 20000000000 dollars in revenue, and six big screen success story, at least in three spin-off films, five licensed television shows, and thousands of books, comic books, and toys, It is no surprise. What could be a surprise, though, is that by the time Star Wars creator George Lucas finished the first film, he was over-budget, out time, and convinced the movie was a flop. Early screenings of the film does little to improve Lucas' ideas that the movie is any kind of success, but when it finally was released in the summer of 1977, the film earned nearly seven million dollars in its first weekend. It is considered the second highest profit movie of all time.

More than Great Films

Ask any Star Wars fan, though, and they will tell you it's not just about in the film, it is also about the relevant goods. The first film is predicted to be a failure, so no goods are created to debut with the film's release. The toy company, Kenner, though had purchased the license to sell associate products By Christmas of 1977, demand was so high, Kenner created an "Early Bird Special "kit. The kit held a certificate fans could send in for four 3 inch figures as soon as they became available. On Christmas morning, thousands of kids got empty cardboard envelopes that held only a display stand, a Star Wars club card, some stickers, a certificate and they can put their the name and address, the mail, and wait for several months for the first Star Wars toys ever produced to arrive. Months later, many children will get Luke Skywalker, Princess Leia, R2-D2, and Chewbacca in the mail, and years later, these four numbers are considered some of the most valuable action figures on the collectors' market today.

Explosive Industry Growth

As you can probably imagine, the Star Wars toy and merchandise franchise has grown greatly since the Christmas of 1977. When committed Kenner the production machine, it slowed for no one. From additional action figures vehicles, Playsets, and lightsabers, the vintage Star Wars toy market is all things. As Episodes V and VI were released, more toys hit the market. T-shirts, bed sheets, toothbrushes, Combs, and watches are all part of marketing campaign well.

After the release of Return of the Jedi, though, the Star Wars marketing machine slowed greatly. People seem to thing the Star Wars market was nearing the end. However, in the late 1990s, a new line of Star Wars action figures were released. Dubbed "The Power of the Force" line, these green carded figures created a whole new generation of collectors, including the release of special editions of the original trilogy, and the subsequent release of Star Wars Episode I, the marketing machine kicked back in high gear. From bubble bath to sandals, the Star Wars name is found in almost anything these days, and with talk of additional series TV, DVD, and even other movie, it's hard to tell if the franchise ever slow down.

About the Author

The author is the Admin of the Anime Friends Network site AnimeMine.com, where you can meet new friends and discuss your favorite anime and manga subjects. This article can also be found at our free article directory Smarticlesmart.com. For more anime information please go to Animemine.com today. For more free articles please try Smarticlesmart.com.

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